Want to boost t-shirt printing sales?
Want to boost t-shirt printing sales?
Promotional T-shirts, let the numbers do the talking!
The king is back! Well actually he has never left. Printed tees have had a turbulent couple of years and there are some heirs to the thrown that have been sniffing around and it is time to reinforce the t-shirts rightful place as out and out ruler.
When a business is choosing a way of promoting itself to existing and potential new customers, marketers like to base their decisions on facts and figures. There are many options of media types to choose from but regardless of which you look at customers will all be thinking the same question “Have you got any solid factual evidence that buying your printwear will deliver my marketing message?”
Up until recently any truthful sales person would have to have said no. This was until two years ago when the Advertising Specialities Institute (ASI) carried out some research on a broad spectrum of printwear users to see if they could answer the question and offer some facts for sales staff to arm themselves with when pitching their products. There were 678 people who participated in the survey and the results were extremely interesting!
First, they looked at the number of times that the t-shirts were worn, the t-shirt scored 4.3 per month. Second, participants were asked how many people they came into contact with whilst wearing the item of promotional clothing, the t-shirt came in at 84 (this figure was for each time it was worn). If we then put these two together you get the total number of ‘impressions’ – what we would call ‘opportunities to see’ (OTS), making the average OTS for a t-shirt 365, which totally outperformed other promotional items such as pens and calendars.
These are merely monthly figures and as we all know t-shirts do not simply get thrown away at the end of each month, the average time that was recorded for the life cycle of the product was seven months. So, looking at that seven month period one simple little t-shirt as the ability to pass the marketing message of any UK company on to 2555 people – now I don’t think that is bad for a couple of quid!
This information is invaluable and should be used by all sales staff when pushing what is undoubtedly one of the most cost effective marketing media available.
nb information relating to the ASI figures were all taken from the article written by Paul Clapham “How to make a good impression” published in March 2011 edition of Printwear & Promotion magazine.
For more information please contact us on:
tel: 01440 702022
email: sales@screenworks.co.uk
web: www.screenworks.co.uk.
The king is back! Well actually he has never left. Printed tees have had a turbulent couple of years and
there are some heirs to the thrown that have been sniffing around and it is time to reinforce the t-shirts
rightful place as out and out ruler.
When a business is choosing a way of promoting itself to existing and potential new customers,
marketers like to base their decisions on facts and figures. There are many options of media types to
choose from but regardless of which you look at customers will all be thinking the same question “Have
you got any solid factual evidence that buying your printwear will deliver my marketing message?”
Up until recently any truthful sales person would have to have said no. This was until two years ago
when the Advertising Specialities Institute (ASI) carried out some research on a broad spectrum of
printwear users to see if they could answer the question and offer some facts for sales staff to arm
themselves with when pitching their products. There were 678 people who participated in the survey
and the results were extremely interesting!
First, they looked at the number of times that the t-shirts were worn, the t-shirt scored 4.3 per month.
Second, participants were asked how many people they came into contact with whilst wearing the item
of promotional clothing, the t-shirt came in at 84 (this figure was for each time it was worn). If we then
put these two together you get the total number of ‘impressions’ – what we would call ‘opportunities
to see’ (OTS), making the average OTS for a t-shirt 365, which totally outperformed other promotional
items such as pens and calendars.
These are merely monthly figures and as we all know t-shirts do not simply get thrown away at the end
of each month, the average time that was recorded for the life cycle of the product was seven months.
So, looking at that seven month period one simple little t-shirt as the ability to pass the marketing
message of any UK company on to 2555 people – now I don’t think that is bad for a couple of quid!
This information is invaluable and should be used by all sales staff when pushing what is undoubtedly
one of the most cost effective marketing media available.
nb information relating to the ASI figures were all taken from the article written by Paul Clapham “How to make a good impression” published in
March 2011 edition of Printwear & Promotion magazine.
